I'm Kyle — a senior product designer specializing in design systems, token architecture, and the AI-augmented workflows that let a systems team punch above its weight. For the past six years I've led systems work through pre-IPO readiness, rebrands, and org doublings.
A few pieces of the infrastructure
I've helped build.
Tokens Northstar
Fabric tokens for an IPO-readiness refresh.
Documentation that Serves
Foundations site · AI-assisted docs · Preview Tool.
1-to-2: Scaling a DS as a Product
Chirp scaled to 70+ designers, 900+ engineers, 20M MAUs.
Forms 2.0 & Accessible Components
WCAG-inclusive forms, partnered with the Director of Accessibility.
The work behind the work.
I care about the parts of product work that don't show up in a screenshot — the components two teams agree to share, the documentation that outlasts the designer who wrote it, the naming, the changelog, the small decisions that compound.
My work cuts two ways. I author the strategy — component architecture, token structure, governance, documentation systems — and I ship the tooling that makes it real: Next.js reference sites, a pre-implementation preview tool, Figma MCP and Claude Code pipelines that translate proposals into running code. The design and the delivery are the same craft.
At Apollo.io I'm leading the design systems work through the company's IPO-readiness transition — a rebuilt Fabric component library, a modernized token layer, and a three-surface documentation strategy (Foundations site, Notion reference, Pre-Implementation Preview Tool). Scope spans 18 designers, 50+ engineers, and 6 feature teams.
Before Apollo, I led Chirp at Chewy through its 1-to-2 arc — 70+ designers, 900+ engineers, 20M MAUs, four brand themes, Chewy's first international launch — and before that I built Slick! from zero at Modern Message. The through-line is the same: components, tokens, documentation, and the habits that keep them in sync.
A working map of the craft.
Design Systems
Design Engineering
Product Design
Let's make something deliberate.
If you're hiring for a senior systems role — or you just want to trade notes on governance, tokens, or AI in systems work — I'd love to hear from you.
kyleparsonsdesign@gmail.com